Appropriateness of Standard Personality Tests

Appropriateness of Standard Personality Tests Critically evaluate the statement that it is inappropriate for psychologists to use standard personality tests to interpret and understand the Behaviour of Indigenous people such as Aboriginal Australians Standard personality testing is the name given to any form of test designed to determine different aspects of the subjects’ personality or emotional state (Merriam-webster.com, (2014). This is achieved through the designing of many smaller tasks such as questions within a questionnaire. The vast majority of these tests are designed by western psychologists, which creates an issue when they are administered to Indigenous peoples such as the Tsimane tribe and the Indigenous of the Philippines, as the values held by the differing societies are varied and therefore the tests do not measure all facets of their personality, notable problems arise from differences in culture and language. This paper will focus in particular on one standardized personality test, the Five Factor Model (FFM) that is commonly referred to as the OCEAN testing as it tests Openness, Conscientiousness, Extraversion, Agreeableness and Neuroticism(Goldberg, 1990,) , each with smaller sub-categories referred to as facets. Although it is said to be fairly robust cross culturally the test is still synthesized for western use. This paper will assess the appropriateness of using the FFM of testing on Indigenous peoples such as Aboriginal Australians and the Tsimane tribe. As the FFM was established by †¦ , a western psychologist, in †¦. And since then, debate has arisen in regards to the appropriateness of using this testing on Indigenous cultures. There are two main concerns when it comes to appropriateness, the difference in traits and behavior between cultures, and researchers basing their experiments of western qualities (Church, in press; Enriquez, 1979). To attempt to address these concerns, an experiment was conducted on the Tsimane people. To ensure this testing was reliable the test was translated to Spanish by translators. The test was conducted from Jan 2009 to December 2010 and was taken by 632 adults 48% female and 52% male. The administrative researchers faced many issues due to the alteration of words that had no equivalent in Spanish. Problems occurred with specific questions during the study due to interpretation of language, four items proved to be difficult to translate, whilst one was removed. The removal of question 30 ( â€Å"has an active imagination† ) encompass the main barrier affecting the experiment, this being the interpretation of Tsimane language and their specific phrases. There was no term that would be consistently understood by the tsiname people, highlighting the tester’s lack of cultural competence. Although attempting to properly convey the questions through the use of bilingual speakers of Spanish and English, the translators were not able to. (Ramà ­rez-Esparza, Gosling, Benet-Martà ­nez, Potter, Pennebaker, 2006).(3) Overall the success of the five-factor model was generally low in relation to the indigenous group Tismane. Internal reliability proved to be a problem. Out of the five factors 4 factors tested moderately reliable where as neuroticism tested low on Cronbachs scale at 0.31. . Overall the lack of understanding between researchers and respondents mainly language played a pivotal role in the result area. The modified FFM although producing moderate results did not reach appropriate standards of the Cronbachs scale. It is shown that a standardized model does not work efficiently with the Tsimane group, highlighting the inappropriateness of using standardized testing on indigenous populations. A test was conducted in the Phillippines to determine how imported personality test would fair when administered to indigenous societies, and if the NEO–PI–R (Costa McCrae, 1992) a western personality psychometric, would generate similar scores in the Philippines in comparison to the American scores. The test was administered to 511 university students. Four tests were used three of which were indigenous test being (along with sample sizes) â€Å"Panukat ng Pagkataong Pilipino(PPP;n= 387),Panukat ng Mga Katangian ng Personalidad(PKP;n= 413),Panukat ng Ugali at Pagkatao(PUP;n= 386), and one being westernized, Filipino NEO–PI–R (n= 398)† (Katigbak, Church, Guanzon-Lape~na, Carlota del Pilar, 2002) The NEO–PI–R (Costa McCrae, 1992) is comprised of 5 factors, coinciding with the BigFivedimensions, along with 6 facet per domain. McCrae et al. (1998). The sample obtained by (Katigbak, Church, Guanzon-Lape~na, Carlota del Pilar, 2002) provided medium to high internal reliability in relation to the 6 facets of the 5 factors, however the median alpha was low (.61) in comparison to the result of (.70) reported by McCrae et al. The Openness to Values and Openess to feelings facets scored results of (a=. 22) and (a=. 44) , highlighting the disparity between certain test items and its ability to measure the Philippines social dimensions. Problems arose due to translation equivalency in relation to 8 of the facet scales where correlation proved to be an issue with items. (Katigbak, Church, Guanzon-Lape~na, Carlota del Pilar, 2002) The PPP consists of 210 items along with 19 scales. The basis of the personality constructs were derived from verbal descriptions of traits and behaviours by Filipino respondents and literature specific to their heritage by Carlota (1985), it was then categorized by Carlota (1985) into three groups, (interpersonal, personal and intellect). Creators of PUP designed the test to gauge Filipino traits, and behaviours (Enriquez Guanzon, 1985). The PUP was created using Filipino specific proverbs, Filipino dictionaries and interviews with university students..(Katigbak, Church, Guanzon-Lape~na, Carlota del Pilar, 2002). It is to be noted however that the PUP scale has had no reliable data from previous experiments. Researches used 8 of the 19 original items, 5 of which were related to well being and religious behaviours, and 3 related to taboo acts of the the Philippines culture The PKP consists of 253 items. (Katigbak, Church, Guanzon-Lape~na, Carlota del Pilar, 2002) The test was created through the use of a lexical approach which allows the PKP to generate a sense of internal reliability.(Church,Katigbak, Reyes, 1996) The information is derived directly from the correspondents, these being Filipino university students and judges. The test provided a reliability range of (.85-.95) (Churchet al. (1998) The results of The PUP proved to be unreliable and therefore not included in the results table, the use of joint factor analysis showed several similarities and differences between the NEO PI-V, PKP and PPP. The PKP test showed several connections with three of the Big Five Dimensions, this being the factors agreeableness Conscientiousness Extraversion however the religiosity scale only showed medium reliability as the NEO-PI-V does not have religiosity as a component, highlighting the need for further augmentation of the Five Factor Model to asses religiosity. The PPP test showed a resemblance to four factors of the Five Factor Model, however no neuroticism dimension was found through analysis of the PPP scale alone. In most of the tests the indigenous instruments provided higher validity in comparison to the imported NEO-PI-R. (Katigbak, Church, Guanzon-Lape~na, Carlota del Pilar, 2002). The Big Five dimensions do show resemblance to indigenous constructs emphasizing its cross-cul tural capabilities however interpretation of language and culture proves to be a barrier. Problems occurring in the Philippines indigenous dimension could also include what is categorized as indigenous; there were direct correlations between several facets of the questionnaire between the American and Philippines sample. The questionaries however were administered to university students, which could possibly have reasonable understanding of western constructs aiding them in interpretation of the question, undermining their defined category of indigenous. This factor questions the validity of the experiment, as it can be debated whether the participants successfully represent indigenous personalities, if not results extracted from the experiment can be proven somewhat irrelevant as the universal quality of standardised personality tests are not being fully explored. (Katigbak, Church, Guanzon-Lape~na, Carlota del Pilar, 2002). The (Nscb.gov.ph, 2014) states that in 2005-2006 2,483,6 45 To determine whether the students’ college education impacted on the test results a second test should be conducted on people who do not possess such education. Bibiliography Merriam-webster.com, (2014). Personality test Definition and More from the Free Merriam-Webster Dictionary. [online] Available at: http://www.merriam-webster.com/dictionary/personality test [Accessed 26 Apr. 2014]. 2 Katigbak, M. S., Church, A., Guanzon-Lapeà ±a, M., Carlota, A. J., del Pilar, G. H. (2002). Are indigenous personality dimensions culture specific? Philippine inventories and the five-factor model. Journal Of Personality And Social Psychology, 82(1), 89-101. doi:10.1037/0022-3514.82.1.89 00 Ramà ­rez-Esparza, N., Gosling, S. D., Benet-Martà ­nez, V., Potter, J. P., Pennebaker, J. W. (2006). Do bilinguals have two personalities? A special case of cultural frame switching. Journal of Research in Personality, 40, 99–120. doi:10.1016/j.jrp.2004.09.001 Gurven, M., von Rueden, C., Massenkoff, M., Kaplan, H., Lero Vie, M. (2013). How universal is the Big Five? Testing the five-factor model of personality variation among forager–farmers in the Bolivian Amazon. Journal Of Personality And Social Psychology, 104(2), 354-370. doi:10.1037/a0030841 0000 Ortiz, F. A., Church, A. T., Vargas-Flores, J. D. J., Ibà ¡Ãƒ ±ez-Reyes, J., Flores-Galaz, M., Iuit-Briceà ±o, J. I., Escamilla, J. M. (2007). Are indigenous personality dimensions culture-specific? Mexican inventories and the five-factor model. Journal of Research in Personality, 41, 618–649. doi:10.1016/j.jrp.2006.07.002 00000 Guanzon-Lapeà ±a,M. A.,Church, A. T.,Carlota, A. J., Katigbak,M. S. ( 1998). Cross-Cultural Assessment and Measurement Issues Christopher J. Mushquash and Dana L. Bova The Ideas of Frantz Fanon and Culturally Safe Practices for Aboriginal and Torres Strait Islander People in Australia Issues in Mental Health Assessmentwith Indigenous Australians Neil Drew, Yolonda Adams and Roz Walker http://www.merriam-webster.com/dictionary/personality%20test There has been debate between psychologist on whether standardized personality tests such as the Big Five inventory I are suitable and produce high internal reliability in relation to cross cultural examinations. The main facets of their arguement state, (a) traits and behaviour may be vastly different across cultures, (b) the researchers are basing their experiments of western qualities (Church, in press; Enriquez, 1979). Across varied cultures in developed worlds the MMF displays a consistency and reliability amongst the five measurements, however it has been observed that extraversion and agreeableness measurements can be distorted by specific cultural traits. (Ortiz et al., 2007; Rolland, 2002). 355 It is apparent that only two factors seem to possess an internal reliability evident in the husband spouse category cross-cultural generality of the â€Å"Big Seven† model: Imported and indigenous 5model was difficult hard to determine language Spanish personality constructs. Journal of Personality, 65, 567–need an adaptation 598. doi:10.1111/j.1467-6494.1997.tb00327.x De Raad, B. (1994). An expedition in search of a fifth universal factor: Key lexical only gave what researchers chose, not from the issues in the lexical approach. European Journal of Personality, 8,communites understanding 229–250. doi:10.1002/per.2410080403 Journal of Personality, 12, 75–101. doi:10.1002/(SICI)1099- 0984(199803/04)12:2_75::AID-PER288_3.0.CO;2-H An alternative taxonomic study of personality-descriptive adjectives in the Italian language. Europeanhow language helps Rolland, J. P. (2002). Cross-cultural generalizability of the five-factor model of personality. In R. R. McCrae J. Allik (Eds.), The five-factor model of personality across cultures (pp. 7–28). New York, NY: Kluwer Academic. Rolland, J. P. (2002). Cross-cultural generalizability of the five-factor model of personality. In R. R. McCrae J. Allik (Eds.), The five-factor model of personality across cultures (pp. 7–28). New York, NY: Kluwer Academic. McCrae, R. R. (2002). Cross-cultural research on the five-factor model of personality. In W. J. Lonner, D. L. Dinnel, S. A. Hayes, D. N. Sattler (Eds.), Online readings in psychology and culture (Unit 6, Chapter 1). Retrieved from http://www.wwu.edu/~culture 1 Wiggins, J. S., Trapnell, P. D. ( 1997). Personality structure: The return of the Big Five. In R.Hogan, J.Johnson, S.Briggs ( Eds.), Handbook of personality psychology (pp. 737– 765). San Diego, CA: Academic Press. To further determine the effectiveness of standardised personality test the Junior Eyesenck Personality Questionnaire (Jr EPQ; Eysenck and Eysenck 1975), Lie test and Florida key (FK; Purkey and Cage 1973) were administered to 113 students from two elementary schools and 42 ninth graders in high school. Data was categorised into variables consisting of sex, school and race results were examined variance. The data shows differences in the mean with several test score outside the suitable bracket, it is noted that under the variable race, aboriginal people scored 5.8 which is out of the .05 level, the data between the two groups proved to be quite different. Although results were provided and proved to be similar between the two groups, when analysing the mean score attention arises when understanding

A Tale of Two Cities - Quotes Analysis Essay -- essays research papers

1.â€Å"It was the best of times†¦Ã¢â‚¬  Charles Darnay and Lucie Manette, in the wake of the French Revolution, blithely married in England. (Book II, Chapter 18) Their marriage forged the loving ties between the two, and brought children to their household. To them, to be able to live with their loved one and to be able to caress their children was the best. They were oblivious of the rousing wraths of the peasants in France, and the time to them could not have been better. 2.â€Å"It was the worst of times†¦Ã¢â‚¬  In Book II, Chapter 21, the Defarges and their supporters angrily stormed the Bastille and ruthlessly decapitated the governor of the prison. Although the breaching of the Bastille was not unwarranted, the inexorable murder of a man trying to do his duty reflected the merciless spirits of the rebels, mad and seething with rage like a bull. The act might have seemed inconsequential then, but soon it would rouse the bloody Revolution where even the suspected man would be killed. Indeed, the storming, and the murder of the governor, marked the beginning of â€Å"the worst of times,† when order was replaced with chaos, when peace was replaced with violence. 3.â€Å"It was the age of wisdom†¦Ã¢â‚¬  At Charles Darnay’s first trial in France on charges of being an emigrant, Dr. Manette cleverly used his camaraderie with the mad mobs to liberate Charles. (Book III, Chapter 6) Manette had been a wronged prisoner in the Bastille charged by Evremonde, and, using his eminence and his relationship with Darnay, he was able to manipulate the jury. The wisdom of Manette saved his son-in-law. 4.â€Å"It was the age of foolishness†¦Ã¢â‚¬  As the Revolution progresses, more people are executed per day, (â€Å"Fifty-two†, in Book III, Chapter 13) and the bloodthirstiness of t... ...uries befitting the state of a marquis in a luxurious age and country†¦ was conspicuous in their rich furniture†¦ diversified by many objects that were illustrations of old pages in the history of France.† (Book II, Chapter 9) The Marquis’s house was large, extravagant, and decorated – he had everything. 10.â€Å"We had nothing before us†¦Ã¢â‚¬  In Book I, Chapter 5, a cask of wine was spilt on the ground, and the people â€Å"suspended their business, or their idleness, to run to the spot and drink the wine.† The ravenous drinking of the people reflects their hungry stomachs, their emptiness – â€Å"devoted themselves to the sodden and lee-dyed pieces of the cask, licking, and even champing the moister wine-rotted fragments with eager relish.† Even a drop of wine was worth the effort. The nothingness that existed for most of the commoners would help incite the French Revolution.

Down Syndrome: An Informative Essay -- Birth Defect Health

Down Syndrome: An Informative Essay   Ã‚  Ã‚  Ã‚  Ã‚  Down Syndrome is the name for babies born with a disorder related to their chromosomes. It is caused when meiosis occurs and an error occurs in the cells development. The reason for this defect is often because the parent is over 40 or for some other reason their meiosis is not "Up to par."   Ã‚  Ã‚  Ã‚  Ã‚  The actual defect is an extra chromosome is developed during cell development. The abnormal development results in 47 chromosomes rather than the usual 46 (23 from each parent). This extra gene causes problems in the child's physical and mental development. There are an estimated 5000 babies with Down Syndrome born in America every single year. While the chances of having a Down Syndrome baby are slim, (1 in 1000) it is still an issue that...

Native Son - Segregation, Oppression and Hatred Essay -- Native Son Es

Native Son - Segregation, Oppression and Hatred The novel, Native Son, portrays the struggle one black man faces while trying to live in a segregated society in the late 1930s. Growing up poor, uneducated, and angry at the whole world, Bigger Thomas seems destined to meet a bad fate. Bigger lives with his family in a rat-infested one-bedroom apartment on the South Side of Chicago, known as the "Black Belt." His childhood has been filled with hostility and oppression; anger, frustration, and violence are a daily reality. A the age of twenty, Bigger lands his first real job as a chauffeur for a rich white man, Mr. Dalton. On his first night on the job Bigger takes Mr. Dalton's daughter, Mary Dalton, to secretly meet her boyfriend, Jan Erlone, a self-admitted Communist. Everyone gets a little drunk, especially Mary, and after a while Bigger drops Jan off at home and takes Mary home. As he carries Mary up the stairs and puts her into bed, Mary's blind mother walks in the room. Bigger panics and accidentally kills Mary while trying to keep her quiet so Mrs. Dalton would not notice that he was in the room, too. When Mary's body is discovered people initially blame Jan, but as evidence is discovered, the facts point to Bigger and he flees. He is soon caught and put on trial for murder. Throughout Bigger short life, he strives to find a place for himself in society, but he is unable to see through the prejudice and suppression that he encounters in those around him. The bleak harshness of the racist, oppressive society that the author, Richard Wright, presents the reader closes Bigger out as effectively as if society had sh... ... because they fear, and they fear because they feel that the deepest feelings of their lives are being assaulted and outraged. And they do not know why; they are powerless pawns in a blind play of social forces." Despite Max's efforts, the oppressors got their bitter vengeance and a jury of twelve white men sentenced Bigger to death. The segregation and oppression that exists between the whites and blacks has created a feeling of hatred that has torn these two groups apart, and succeeded only in perpetuating the tension and violence between them. Through Bigger's hatred and discomfort around whites, the naivety of white society, and his violent murder of a young girl, Wright demonstrates the intensity of the hatred created by the segregation and oppression that Bigger was forced to endure every day until the end of his life.

Consumer Traits and Behaviors Essay

Consumer behavior involves the psychological processes that consumers go through in recognizing needs, finding ways to solve these needs, making purchase decisions (e.g., whether or not to purchase a product and, if so, which brand and where), interpret information, make plans, and implement these plans (e.g., by engaging in comparison shopping or actually purchasing a product). Companies to determine the best, and useful marketing of their product and services must study consumer traits and behaviors. By doing this extensive research, companies are sure to develop marketing plans directly aimed to the customer base they would like to attract. Sources of influence on the consumer. The consumer faces numerous sources of influence. Often, we take cultural influences for granted, but they are significant. An American will usually not bargain with a storeowner. This, however, is a common practice in much of the World. The cultural influence can also impact the actual things people feel are needs versus wants. The American culture, unfortunately is a greedy culture that can at times take for granted the fact that all of their needs are met and often times confuse them with their wants. The cultural impact makes a fancy new sports car a need when there are children in third world countries that need food and water. Physical factors also influence our behavior. We are more likely to buy a soft drink when we are thirsty, for example, and food manufacturers have found that it is more effective to advertise their products on the radio in the late afternoon when people are getting hungry. There are also documented instances where a person’s obsessive want of an it em can physically make a person ill when they cannot have them. A person’s self-image will also tend to influence what he or she will buy—an upwardly mobile manager may buy a flashy car to project an image  of success. Self image issues can also be closely related into cultural issues we all can face also, leading consumers to adopt an image of beauty that is not obtainable such as larger women developing a complex to become super model thin, and in return cause people to develop self hate towards the things about themselves and others that cannot be changed. Often times a person’s self worth is measured in the things they have versus the content of who they are on the inside. Social factors also influence what the consumers buy—often, consumers seek to imitate others whom they admire, and may buy the same brands. The social environment can include both the mainstream culture (e.g., Americans are more likely to have corn flakes or ham and eggs for breakfast than to have rice, which is preferred in many Asian countrie s) and a subculture (e.g., rap music often appeals to a segment within the population that seeks to distinguish itself from the mainstream population). Thus, sneaker manufacturers are eager to have their products worn by admired athletes. Something as simple as a Facebook like can take a product from obscurity to relevancy just like being listed on Oprah’s favorite things. Finally, consumer behavior is influenced by learning—you try a hamburger and learn that it satisfies your hunger and tastes good, and the next time you are hungry, you may consider another hamburger. We are also a culture of people to purchase the things that our family customarily purchased our band loyalty can be passed down from generation to generation. Consumer Choice and Decision Making: Problem Recognition. One model of consumer decision-making involves several steps. The first one is problem recognition—you realize that something is not as it should be. Perhaps, for example, your car is getting more difficult to start and is not accelerating well. The second step is information search—what are some alternative ways of solving the problem? You might buy a new car, buy a used car, take your car in for repair, ride the bus, ride a taxi, or ride a skateboard to work. The third step involves evaluation of alternatives. A skateboard is inexpensive, but may be ill suited for long distances and for rainy days. Finally, we have the purchase stage, and sometimes a post-purchase stage (e.g., you return a product to the store because you did not find it satisfactory). In reality, people may go back and forth between the stages. For example, a person may resume alternative identification during while evaluating already known alternatives. Consumer  involvement will tend to vary dramatically depending on the type of product. In general, consumer involvement will be higher for products that are very expensive (e.g., a home, a car) or are highly significant in the consumer’s life in some other way (e.g., a word processing prog ram or acne medication). It is important to consider the consumer’s motivation for buying products. To achieve this goal, we can use the Means-End chain, wherein we consider a logical progression of consequences of product use that eventually lead to desired end benefit. Thus, for example, a consumer may see that a car has a large engine, leading to fast acceleration, leading to a feeling of performance, leading to a feeling of power, which ultimately improves the consumer’s self-esteem. A handgun may aim bullets with precision, which enables the user to kill an intruder, which means that the intruder will not be able to harm the consumer’s family, which achieves the desired end-state of security. In advertising, it is important to portray the desired end-states. Focusing on the large motor will do less good than portraying a successful person driving the car. Attitudes Consumer attitudes are a composite of a consumer’s (1) beliefs about, (2) feelings about, (3) and behavioral intentions toward some â€Å"object†Ã¢â‚¬â€within the context of marketing, usually a brand, product category, or retail store. These components are viewed together since they are highly interdependent and together represent forces that influence how the consumer will react to the object Consumer attitudes are both an obstacle and an advantage to a marketer. Choosing to discount or ignore consumers’ attitudes of a particular product or service—while developing a marketing strategy—guarantees limited success of a campaign. In contrast, perceptive marketers leverage their understanding of attitudes to predict the behavior of consumers. These savvy marketers know exactly how to distinguish the differences between beliefs, attitudes, and behaviors while leveraging all three in the development of marketing strategies. beliefs or feelings toward a product or service. A behavioral intention is defined by the consumer’s belief or feeling with respect to the product or service. The cellular phone industry is one of the rare bright spots in Asian business (Roberts, 1998). China’s cell phone market has increased at an annual growth rate of 80% since 1990 (Statistics of CMII, 2005). In 2001, China’s cell phone market  grew into 130 million users, exceeding the U.S.’s market for the first time An attitude in marketing terms is defined as a general evaluation of a product or service formed over time (Solomon, 2008). An attitude satisfies a personal motive—and at the same time, affects the shopping and buying habits of consumers. Dr. Lars Perner (2010) defines consumer attitude simply as a composite of a consumer’s beliefs, feelings, and behavioral intentions toward some object within the context of marketing. A consumer can hold negative or positive (Robertson, 2001). Chinese cell phone user population reached 335 million (25% of the total Chinese population), 65 million more than 2003 (Statistics of CMII, 2005). Social and Cultural Settings Influence Consumer Behavior The study of consumers helps firms and organizations improve their marketing strategies by understanding issues such as how the psychology of how consumers think, feel, reason, and select between different alternatives (e.g., brands, products, and retailers). The psychology of how the consumer is influenced by his or her environment (e.g., culture, family, signs, media); The behavior of consumers while shopping or making other marketing decisions; Limitations in consumer knowledge or information processing abilities influence decisions and marketing outcome; How consumer motivation and decision strategies differ between products that differ in their level of importance or interest that they entail for the consumer; and How marketers can adapt and improve their marketing campaigns and marketing strategies to more effectively reach the consumer. Consumers Interpret Marketing Messages Differently Consumers’ interpretations of advertising messages have long been an important and controversial topic in advertising research (Jacoby and Hoyer 1982a, 1982b, 1987; Mick 1988b; Russo, Metcalf, and Stephens 1981; Shimp and Preston 1981). [The terms comprehension and interpretation are used interchangeably here. Readers who question the synonymy of those terms are also likely to believe that denotation and connotation are separate constructs- -likely because they associate comprehension with denotation and interpretation with connotation. This article seeks to defy the  denotation/connotation distinction with respect to advertising illustrations. Comprehension itself is conceptualized generally in this article from a level of processing perspective, specifically as a cue-induced spread of activation of semantic concepts (knowledge structures). Inference is the basic mechanism of this activation and also accounts for the meanings constructed as a function of bridging two alread y – activated concepts.] Historically, most empirical work has centered on consumers’ processing of linguistic information; recently, researchers have paid increased attention to nonlinguistic features (e.g., Childers and Houston 1984; Edell and Staelin 1983; Johnson, Zimmer, and Golden 1987; Richards and Zakia 1981; Rossiter and Percy 1980; Zakia 1986). Lengthy theoretical writings on visual communication in advertising have also appeared (Rossiter and Percy 1983). Despite this trend, few have actually studied the semiotic substance of consumers’ interpretations of advertising illustrations. For instance, Thematic Apperception Tests remain widespread in the advertising industry for Pretesting visual content. Yet, advertising scholars have exerted little effort to employ such semantic -unveiling methods to inform theory and assess propositions about consumers’ interpretations of nonverbal ad information. Conclusion In this document, we have been able to showcase the psychological processes and presented three social processes that impact and influence consumer behavior. As we explore the fabulous relationships between traits and behavior we can establish the marketing and tools that are needed to develop effective marketing strategies that will influence the way people buy the products that are purchased. Understanding these consumer traits and behaviors can make the company a very successful and profitable company. Understanding or a lack there of, this relationship between consumer traits and be the making or breaking of any corporation. This class and the training of being able to understand just how important it is to be able to interpret the messages that are being sent both to and from the consumer. References Retrieved From: http://www.jstor.org/stable/2571413 Retrieved From: http://www.marketingteacher.com/lesson-store/lesson-internal-influences-lifestyle-attitude.html Retrieved From: http://www.consumerpsychologist.com/ (2011, 04). A Structural Equation Model of Perceived Price on Value Perceptions: a Consumer Psychology View. StudyMode.com. Retrieved 04, 2011, Retrieved From: http://www.studymode.com/essays/a-Structural-Equation-Model-Of-Perceived-6608

Opportunities for you and your organization in the maintenance of a blog to address customer issues Essay

Blogs can be fun and very informative. Blogs could have a major impact on students, faculty, and staff. The opportunities for students, faculty, and staff are endless. Most students are fit within an age group that grew up with networking and social technology. They are familiar with blogs and social networks such as Facebook and Twitter. For some, it is their primary means of getting information and learning. With 36,000 students, blogging can be a means of communicating security concerns, major impacts to the university operations, and crisis management. As mention in McNurlin and Sprague (2006), Dan Farber suggests â€Å"One corporate use of blogs is for crisis management. A blog can be more appropriate than e-mail in managing a crisis (such as a fire or a security breach). All the postings can be on one site, in journaling style, rather than passed as disconnected e-mails, notes Farber. † (p. 292) Students and faculty also like to voice their opinion about the way the university is run. Blogs would give them a voice to express those opinions due to the nature blogs. McNurlin and Sprague went on to say that â€Å"What readers seem to trust about blogs, that they do not trust about conventional media, is their opinionated and personal nature. † (p. 293) Blogs would also be a valuable marketing tool for the university. Blogs hosted by students could give direct advice and opinion to prospective students. According to Laudon and Laudon (2006), â€Å"Blogs provide a more personal way of presenting information to the public and prospective customers about new products and services. † (p. 123) Finally, blogs are a way to manage customer relationships. Faculty, staff, and students are considered customers of the information technology department. It is important to communicate changes, outages, and useful information that help to make the customer experience with technology more enjoyable. The more tips and helpful advice IT can give to end-users, the better the experience. In turn, IT can learn the needs, wants, and opinions of their customers. According to Haag, et, al (2005), â€Å"Customers interact with companies in many ways, and each interaction should be easy, enjoyable, and error free. †

How To Manage Conflict Essay

Managing conflict is never easy, whether you’re trying to resolve a conflict of your own or trying to help two people settle a dispute. The most important thing to know is that the longer you let the situation continue, the worse it’ll be when it’s time to resolve it. So take a deep breath, maintain your cool, and get ready to find a solution that can make everyone (reasonably) happy. 1. Make a plan for meeting. If two people are genuinely in conflict and you want to help them — or they need your help — then you should plan a time to meet that would make everybody happy. Of course, you may just walk into a conflict and have to solve it on the spur of the moment, but hopefully you have some time to plan in advance. If so, pick a time and place that works for both people, and make sure that they are both invested in solving the conflict. If there’s real trouble, then the sooner you can get together, the better. Ad 2. Let each person state his or her side of the story. If you are in charge of managing a conflict, whether it’s because you’re a manager or because you’re helping two people figure out their issues, you have to be an active listener. Let each person express his or her position and listen with compassion and care until each person has stated his or her feelings and desires. Don’t let the people interrupt each other and make it clear that each person will take turns fully explaining him or her self.[1] Make sure that both people are really listening to each other instead of just waiting until their turn to have their say. If necessary, have one person repeat some of the main points the other person made, so it’s clear that they both have an understanding of how each person is feeling. 3. 3 Make it clear that you are there to help resolve, not solve. The people who are in conflict must figure out how to move past their problems on their own, not look to you for a magical solution that will make all of their problems go away. You should make this clear from the start so both parties know that they have to work hard and listen actively before they can move  forward. You are there to mediate so the conflict doesn’t get out of control and so that both parties can look at the situation with more objectivity and control, but that doesn’t mean you will provide them with an answer. 4 Maintain your objectivity. Even if you think that Lucy is obviously in the right and Mary is 100% wrong, it is not your position to say so. If you jump in on Lucy’s side, then Mary will feel like you’re both ganging up against her and the conflict will be even further from a resolution. Instead, keep your own personal opinions and ideas out of it and treat each person’s perspective with compassion and respect. Even if one person is more â€Å"right† than the other, they both still have to reach a solution that can reasonably please both of them. If you’re mediating a conflict, then you should pay equal attention to both people. Let each person spend about the same amount of time speaking and make points that support both people instead of just focusing on one person or the other. Maintain a neutral expression, and try not to look put off or skeptical if one person is stating something you don’t agree with at all. 5. 5 Be a calming force. One of your primary tasks is to help both people keep their cool. Manage their stress levels, their anger, and their emotions to the best of your ability. If someone is getting too heated, raising his or her voice, and getting visibly angry or upset, take a five-minute break or ask that person to take a few deep breaths and wait until he or she can speak calmly. You can only find a solution if both people stay calm and can see clearly.[2] If the conversation is not going down a constructive path, and both people have resorted to name calling and cursing and just criticizing each other back and forth without getting anywhere, then you should intervene and get the conversation back on track. You can say something like, â€Å"Let’s focus on what’s important here,† or â€Å"We’re just not getting anywhere with this kind of talk.† 6 Figure out the source of the tension. Once both people have stated their  cases, you can help them figure out what is really at stake. They may think that they are really angry at each other because of financial tension, but they may really be upset because of a lack of communication. Be as specific. Have each person discuss all of the things that are troubling him or her and see if you can really find the root of the problem. Be patient. It may take a bit of digging — and some pain — to get there. If you can put it in simple terms, something like, â€Å"Bob feels that Mary is micromanaging his project† or â€Å"Sara feels like Jim doesn’t spend enough quality time with her,† then you can begin to tackle the problem better than if you just knew that the two people were angry with each other. 7 Work together to find a solution. Once you have all agreed on the source of the tension and the problem that is at hand, you can begin to find a solution. Remember that both people do have to agree about the nature of the real problem to be able to find an effective solution. It may not be readily apparent, and you may need some perseverance and creativity to get there, but eventually, you should be able to find a way to make both people (reasonably) happy. Here are some potential solutions you may find and ways to state them gracefully: â€Å"It seems like both of you are having trouble living together. Sara may be a bit too focused on being neat, while Mary may be a bit careless when it comes to doing chores. To solve the problem, you should set out a list of guidelines for how you can both keep the house clean without running into trouble. If you both agree to do the things on the list, then you can stay happy in your living space.† â€Å"It seems that Bob has been managing Clark a little too closely. To avoid this in the future, Bob and Clark can discuss the objectives of a project in great detail and can decide on times when they can both check in about the status of the project; this will make Bob feel at ease about where the project is going, while giving Clark a little bit of breathing room.† 8 Make a plan. Once you’ve found a resolution for the problem, you can set out specific guidelines for making it happen. Remember that both people have to be invested in finding this solution. You can set a timeline for achieving  these goals and have both people put it in writing so they feel that it will actually happen. Here are some ways it can happen: â€Å"Mary and Sara should sit down and discuss which things in the house have to stay clean at all times, and which parts should be cleaned occasionally for an extra nice touch. Once you agree on the daily chores that really need to be done, you can make a chart of rotating tasks.† â€Å"Bob and Clark should meet for an hour before every new project, taking at least two detailed pages of notes so that Clark has enough direction to go off on his own. They should meet every three days for half an hour to discuss the progress of the project.† 9 If both parties agree to disagree, help them part amicably. Maybe neither person, or one of the people, is unwilling to budge, and after much discussion, you haven’t moved past square one. If that’s the case, then you should still make it so that one person understands where the other is coming from and that they can leave the situation without extra hostility or tension. Maybe Bob can’t help but breathe down Clark’s neck or Sara will always be messy no matter what; if that’s the case, then they have to find a way to coexist or make a smart plan for parting ways. Consider the fact that maybe both people just aren’t ready to resolve the conflict and need more time to cool off. If you feel like the argument is getting nowhere because both people are too heated and emotional, not because they refuse to budge from their positions, then consider asking both people reschedule your meeting for a time when both parties can think more clearly. 10 End the conversation on a positive note. Whether both parties have reached a healthy conclusion or have agreed to disagree, you should end the situation on an optimistic note so neither person feels defeated. If both parties are feeling friendly, go out for a coffee or a beer; if both parties are still very angry, try to diffuse the situation with a bit of humor and see if they’ll at least shake hands and stay cordial. If emotions are too heated, then it’s time for everyone to back off for a bit, but if the vibe is positive, make the people feel good about having the conversation. Remind both parties that, however unpleasant it may be to discuss a conflict, that  they have been mature and done the right thing by deciding to resolve the situation instead of staying angry or avoiding the tension. Method 2 of 2: Managing Your Own Conflicts 1. Face the conflict head-on. If you’re dealing with a conflict of your own, then the worst thing you can do is run and hide, waiting for the conflict to get bigger and bigger until it’s almost impossible to resolve it. Sure, conflict is no fun, whether you’re butting heads with a co-worker or your long-term boyfriend, but remind yourself that if you brush your problems under the rug, then they are guaranteed to get worse. So take a deep breath and accept that you have to deal with it.[3] That being said, pick your battles. If you feel like your boyfriend has been neglecting you, then speak up; but if you feel like you don’t like the way he loads the dishwater, maybe it’s better to hold off. 2 Don’t tell everyone about it. It’s okay to seek advice from a close friend or another co-worker if you genuinely don’t know what to do. But if you feel the urge to complain to every person in sight about the conflict just so you can gossip or get some anger off your chest, then you’re only getting yourself worked up and possibly putting your relationship in jeopardy if the other person finds out about what you’ve been saying. If you do need advice, then talk to just one or two people whom you really trust so you can have some meaningful direction.[4] Think about it; how would you feel if you heard your co-worker was telling everyone in the office about your problems without talking to you about it? That kind of behavior is guaranteed to make you feel worse. 3 Use â€Å"I† statements. â€Å"I† statements are crucial for solving a conflict as objectively as possible. â€Å"I† statements make your feelings and motives clear and can help the other person see your side of the story without feeling accused or persecuted; â€Å"You† statements make the other party feel like he or  she is on the chopping block and will make him or her feel much more defensive. Here are some ways to make useful â€Å"I† statements: â€Å"I feel like we haven’t been spending enough time together† is more effective than â€Å"You are always neglecting me.† â€Å"I feel like I’ve been picking up the majority of the work on the project,† is more effective than â€Å"You have been making me do all of the work on this project.† 4 Be specific. This doesn’t mean you have to list the 90 things that the person has done to hurt you or to cause the conflict. In fact, this kind of behavior will only make the person feel worse, like he’s being picked apart. Instead, stick to two or three concrete scenarios that can illustrate what you mean to make the person see the situation from your perspective. Here are some examples: â€Å"I was really hurt when you left my birthday party early to hang out with your friends instead of spending more time with me.† â€Å"I spent ten hours on the Roberts report while you only worked on the cover page.†