Media planning for advertising Essay Example | Topics and Well Written Essays - 2500 words

Media planning for advertising - Essay ExampleTaking this into account, it is logical to think that the huge accent mark is laid nowadays on the quality of the advertising content transmitted to the potential buyers via various types of actual media, because the impact produced by this message determines the success of the campaign and eventually sales level. As the result, enormous amounts of efforts and financial expenses are involved in advertising industry, because creating a persuasive advertising message is considered to be pivotal for consumers to make decisions in favor of this or that company. However, a bare advertising message is unlikely to contract success for a brand a great advertising message in front of the injure audience is a total waste of time and effort (Kelley and Jugenheimer, 2008, p. 5). For a successful promotion campaign, message strategies must be combined with wise media strategies for a message to reach the audience in the almost effective way. Media strategies should be always highly flexible and capable of complying with the changes in preferences and behavior of consumers. When consumers change their outgo patterns, the marketing communications strategy to reach these consumers must change as well (Vglundsson and Halldrsson, 2012, p.1). It is also important to adjust media communication strategies to the patterns of media consumption and change (or enhance) them, if new media emerge or gain popularity among consumers. In the upstart decades, rapid proficient progress has shown dependence of marketing on the innovations in communication technologies. For the advertiser and agency, this technological revolution has meant radical re-thinking and redeployment of how messages and incentives are distributed to relevant marketplace customers and prospects (American Academy Of Advertising Conference Proceedings, 2013, p.